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The Indian retail ecosystem is known for its complexity, with more than 12 million retail outlets, a million wholesalers and distributors, and a multilayered structure. Moreover, it is a highly segmented industry with several formats ranging from small independent stores to supermarket chains available.
This highly crowded market has seen significant changes over the recent years, driven by the constant uncertainty and evolution of preferences and lifestyles of consumers, one of the most significant being 10-minute deliveries. Further, the industry saw an exceptional rise in gross sales volume during the Covid-19 pandemic.